Kevin Brown, Bayshore Broadcasting General Sales Manager
270 - 9th Street East
Owen Sound, Ontario N4K 5P5

519-376-2030 (o)
519-371-4242 (f)
kbrown@bayshorebroadcasting.ca

Resources

The most upscale consumers are available in Radio’s listening audience: 95% of adults in the $75K+ household income bracket are reached by Radio each week – with daily tune-in times close to 3 hours.

Proliferating media options mean Americans have more and more choices where to spend their media time. Because Radio is easily available just about everywhere — and because Radio may be enjoyed while accessing other media — Radio captures approximately 16 hours of tune-in each week, providing many opportunities for your advertising message to make an impact!

Radio is truly a medium for all seasons! While some media display sharp peaks and valleys in their ability to attract and hold audience attention, Radio’s consistent levels of audience reach across all four quarters of the year are a definite plus! Whether your marketing goal is short-term impact or long-term share maintenance, Radio’s very stable audience base represents an excellent platform for your brand’s message.

Links

There is a new list of website Standard Ad Units that has been reduced to only seven sizes, but those represent 80% of all ads being served. The four units listed in bold make up the Universal Ad Package (UAP). Launched in 2002, the UAP was meant to reduce the costs and inefficiencies associated with planning, buying, and creating online media. As the 2009 review shows, the UAP has been widely adopted and the four sizes still account for the vast majority of impression weight in the marketplace.



The complete IAB document can be found here.

(Source: Prepared by RAB staff from Interactive Advertising Bureau information, 12/03/09)

Back to Homepage