Kevin Brown, Bayshore Broadcasting General Sales Manager
270 - 9th Street East
Owen Sound, Ontario N4K 5P5

519-376-2030 (o)
519-371-4242 (f)
kbrown@bayshorebroadcasting.ca

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The most upscale consumers are available in Radio’s listening audience: 95% of adults in the $75K+ household income bracket are reached by Radio each week – with daily tune-in times close to 3 hours.

Proliferating media options mean Americans have more and more choices where to spend their media time. Because Radio is easily available just about everywhere — and because Radio may be enjoyed while accessing other media — Radio captures approximately 16 hours of tune-in each week, providing many opportunities for your advertising message to make an impact!

Radio is truly a medium for all seasons! While some media display sharp peaks and valleys in their ability to attract and hold audience attention, Radio’s consistent levels of audience reach across all four quarters of the year are a definite plus! Whether your marketing goal is short-term impact or long-term share maintenance, Radio’s very stable audience base represents an excellent platform for your brand’s message.

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Consumers find breakfast fare comforting and many, especially women, wish they could eat it at any time of the day.

A new study by foodservice industry consultant Technomic finds that nearly half of consumers surveyed (46 percent) say they would like to see full-service restaurants offer breakfast throughout the day. About a third of consumers (32 percent) would like breakfast offered all day in limited-service restaurants.

In both cases, females were significantly more interested in breakfast items for lunch or dinner than were males.

"Operators looking to expand breakfast into other dayparts should be mindful of their customer base and develop new offerings accordingly," said Darren Tristano, executive vice president at Technomic, in a news release. "Understanding the general flavor, ingredient and preparation preferences held by female consumers can help operators and suppliers introduce the most appealing breakfast options beyond morning hours for these guests."

The findings are part of Technomic's new "Breakfast Consumer Trend Report," designed to help restaurant operators and suppliers understand consumer attitudes, preferences and dining behavior associated with breakfast. Other interesting findings include:

* One out of four consumers (25 percent) often treat themselves to a large, traditional breakfast on the weekend.

* Four in ten (43 percent) say they visit their preferred restaurant for weekend breakfasts because the food tastes really good, while weekday breakfast visits are driven by inexpensive offerings (45 percent) and convenience of location (38 percent).

* More than three in five consumers (63 percent) say they expect their breakfast purchases at restaurants and convenience stores to remain about the same in the coming year.

* More than three-quarters of today's consumers (77 percent) purchase breakfast sandwiches sometimes or often during weekdays, compared to 73 percent in 2007. Breakfast sandwiches fared even better on weekends, increasing from 61 percent two years ago to 70 percent today.

* Fast-food restaurants have improved in consumers' perception of healthy food offerings. Only a third of consumers (35 percent) say they would like fast-food establishments to offer more healthy options, down from 43 percent in 2007.

* Leading fast casual restaurant chains are adding new entrees and side items to their breakfast menus faster than any other restaurant subsegment.

Quick-service restaurants that offer breakfast all day include regional chains Jack in the Box and Bojangles' Chicken 'n Biscuits.

(Source: Fast Casual, 12/01/09)

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