Kevin Brown, VP Sales and Marketing
270 - 9th Street East
Owen Sound, Ontario N4K 5P5

519-376-2030 (o)
519-371-4242 (f)
kbrown@bayshorebroadcasting.ca

Resources

The most upscale consumers are available in Radio’s listening audience: 95% of adults in the $75K+ household income bracket are reached by Radio each week – with daily tune-in times over 2 1/2 hours.

Proliferating media options mean Americans have more and more choices where to spend their media time. Because Radio is easily available just about everywhere — and because Radio may be enjoyed while accessing other media — Radio captures nearly 15 hours of tune-in each week, providing many opportunities for your advertising message to make an impact!

Radio is truly a medium for all seasons! While some media display sharp peaks and valleys in their ability to attract and hold audience attention, Radio’s consistent levels of audience reach across all four quarters of the year are a definite plus! Whether your marketing goal is short-term impact or long-term share maintenance, Radio’s very stable audience base represents an excellent platform for your brand’s message.

Links
Ontario Association of Broadcasters
560 CFOS
Mix 106.5
Country 93
98 the Beach on the Lighthouse Coast
977 the Beach Southern Georgian Bay
104.9 the Beach Ontario's West Coast
Sunshine 89.1 Orillia
Bayshore News Centre

While Boomers are arguably less tech-savvy than younger consumers, they spend more money on technology, and on the Web, than any other age demographic. That's according to a new report from Forrester, which details tech adoption among American and Canadian consumers in the second quarter of the year.


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New-vehicle buyers are having an easier time getting credit, signaling U.S. auto sales may continue to accelerate after last month reaching the fastest pace since the government's "cash for clunkers" program.

Federal Reserve data shows banks began easing consumer- lending standards in July, and the Fed's loan facility program rejuvenated the market for securitized auto debt, said Ellen Hughes-Cromwick, Ford's chief economist. Data from CNW Research shows improved sales for buyers with weaker credit scores.
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While brand marketers and ad agencies are scrambling to figure out how to use mobile advertising, some of the best success stories can be found in the unlikeliest of places -- radio. Radio is often incorrectly thought of as an "old" form of media that doesn't lead the charge in innovation.

The truth is radio has been incorporating mobile into its traditional advertising model for quite some time, leveraging this new medium to more effectively engage advertisers with listeners.
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Consumers want morning meal options that are healthful and convenient, a market research report said this week.

The breakfast daypart has been growing steadily in recent years and now accounts for about 12 percent of total restaurant industry sales, generating about $42 billion annually, according to the 2011 "Breakfast Consumer Trend Report" by Chicago-based Technomic Inc.
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It was Freud who first suggested that our childhood was a precursor to our adult selves. And ever since that landmark theory was proposed, people have been obsessed with the inner-workings of the human mind. How do we formulate our thought processes? How does bias shade our thoughts and actions?
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In Addition to Fashion, Piper Jaffray Study Also Identifies Dining, Electronics and Personal Care Choices

Piper Jaffray recently published its semi-annual, proprietary "Taking Stock With Teens" survey, results of which indicate a clear bias toward value brands and lower overall prices paid for fashion products at all levels of household income.
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According to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions, people who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy.
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As Americans' voracious appetite for home entertainment and technology continues to expand and evolve, so do the devices, gadgets and accouterments to support the craving. Nielsen's Q2 2010 Home Technology Report identifies the key technology trends that are hot and the ones that have cooled based on a two-year trend review of self-reported survey data.
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One out of every four small business owners doesn't trust social media, according to a recent survey by iContact, an email and social media marketing company.

The reasons for the distrust ranged from businesses believing social media was "an enormous time commitment" to the belief that social networks benefit only those that can "manipulate the system."
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