Kevin Brown, Bayshore Broadcasting General Sales Manager
270 - 9th Street East
Owen Sound, Ontario N4K 5P5

519-376-2030 (o)
519-371-4242 (f)
kbrown@bayshorebroadcasting.ca

Resources

The most upscale consumers are available in Radio’s listening audience: 95% of adults in the $75K+ household income bracket are reached by Radio each week – with daily tune-in times close to 3 hours.

Proliferating media options mean Americans have more and more choices where to spend their media time. Because Radio is easily available just about everywhere — and because Radio may be enjoyed while accessing other media — Radio captures approximately 16 hours of tune-in each week, providing many opportunities for your advertising message to make an impact!

Radio is truly a medium for all seasons! While some media display sharp peaks and valleys in their ability to attract and hold audience attention, Radio’s consistent levels of audience reach across all four quarters of the year are a definite plus! Whether your marketing goal is short-term impact or long-term share maintenance, Radio’s very stable audience base represents an excellent platform for your brand’s message.

Links

Consumers' perception of fast food is no longer confined to quick-service, drive-thru restaurants and convenience stores. Instead, a dual concept has emerged, consisting of traditional fast food and of "food fast," served quickly with a greater emphasis on flavor, quality and ambiance, according to a recent study by Technomic Inc.
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According to research performed by the University of Miami School of Business Administration, retailers can significantly increase profits simply by altering their pricing strategies.

The research, which included a 30-week field study performed by the school's marketing department, concluded that when the price of a sale item was increased back to its original cost in gradual steps, as opposed to one large jump, overall sales and profits rose dramatically.
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Consumers find breakfast fare comforting and many, especially women, wish they could eat it at any time of the day.

A new study by foodservice industry consultant Technomic finds that nearly half of consumers surveyed (46 percent) say they would like to see full-service restaurants offer breakfast throughout the day. About a third of consumers (32 percent) would like breakfast offered all day in limited-service restaurants.
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Shop 'till you drop it's not, but U.S. women are finally starting to buy clothes again.

Even before the U.S. economy headed south over a year ago, many U.S. women eschewed clothing purchases for themselves, given tight budgets, a clampdown on credit limits and merchandise that offered little dazzle.

That trend grew stronger as the recession took hold and unemployment began to rise. But slightly better consumer confidence, good bargains and improved fall fashions have more women looking through their closets and realizing it's time to replenish.
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There is a new list of website Standard Ad Units that has been reduced to only seven sizes, but those represent 80% of all ads being served. The four units listed in bold make up the Universal Ad Package (UAP). Launched in 2002, the UAP was meant to reduce the costs and inefficiencies associated with planning, buying, and creating online media. As the 2009 review shows, the UAP has been widely adopted and the four sizes still account for the vast majority of impression weight in the marketplace.
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Study Also Offers Ideas for Marketing to Women in General

Women are driving the world economy, and in no product area is that more true than home furnishings, according to a recent report in the Harvard Business Review.
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Pandora Inc. has struck a deal with electronics maker Pioneer Corp. that promises to make it easier for drivers to listen to its personalized Radio service in cars --bringing Internet Radio one step closer to snagging a built-in spot on dashboards. The development represents a direct challenge to broadcasters of satellite and traditional Radio, who have long dreaded the arrival of Internet Radio in cars.
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